I have been working for Paradocx for 3 years now and I have a pretty good idea what our customers like and expect. Some are novices and some are seasoned Oenophiles (that's a fancy word for wine nerds). What they all have in common is that they know what they like. It's no secret our sweet wines sell like crazy and our cans are our "claim to fame" but let's not forget about our award winning premium wines. Mostly dry whites and reds, some single varietal and some unique blends.
As I am editing this, I found out we won a silver medal for out 2016 Pinot Grigio. Go Team! Shameless plug.
For now I would like to help clear up some misconceptions I have encountered over the years. It's ok, It's not your fault.
Fruity Equals Sweet
This is one of my favorites.This misconception happens mostly with our dry whites. Of our bottled whites, the only true non-dry variety is our Whitewash. This is our semi-sweet white blend.
Our dry whites include Haywagon Chardonnay, an unoaked chardonnay, PDX Chardonnay, Pinot Blanc, Vidal Blanc, Pinot Grigio, and Yield, a five white grape blend. If these are dry, meaning they have no residual sugar, (there may be a trace but it is usually undetectable), why are customers confusing them with sweet wines?
Well, the biggest culprit are those with fruity qualities. The typical reason is that wine lovers are confusing fruity notes with sweetness. We tend to think of fruit as sweet, and aren't fruits typically sweet? White wines tend to have fruity characteristics but still no residual sugar. So it may be that you just don't want an overly fruity or floral wine.
On the other hand, we hear customers asking for a sweeter Chardonnay. What they probably seek is a fruitier unoaked chardonnay like our Haywagon.
"Earthier" wines tend to appear drier than fruitier reds. So when anyone asks for a “dry” Cabernet Sauvignon or Pinot Noir to go with their meal, which both are already dry, they are most likely asking for a red wine that is less fruity in flavor and a bit "earther" such as our Leverage,
Some people do like a fruity red such as California Pinot Noir which is why even though our Barn Red is sweeter than our Merlot and Cabernet Savignon, it has similar characteristics, so many customers surprise themselves and buy a bottle.
"Sulfites in wine make my head hurt."
If I only had a glass of wine every time I hear this. Here are a couple facts I would like to share.